Posts Tagged social media
“What if nobody votes?”
Colby (pictured left) is Vice President of Research and Evaluation at RWJF (my employer). He had been producing an annual list of the most influential health policy research articles for a couple of years, when he decided in 2008 that it was time to let a broader audience help choose the list. But clearly he was struggling with a common fear. Read the rest of this entry »
Toward the end of December, I saw the Case Foundation do something I haven’t seen before from another foundation. It was straightforward and helpful. And so simple. Under the heading “Great Nonprofits That Should Make Your Holiday List”, Michael Smith, V.P. Social Innovation (pictured left), wrote a blog post listing 27 of the foundation’s grantees. The post contained a description of each and, most important, a button to donate directly to them. It was a simple gesture to help organizations Case is working with in their end-of-year campaigns for funding, and an acknowledgement that foundations can and should be helping their grantees in more ways than the grant process. Read the rest of this entry »
There has been some discussion in the foundation world recently about failure (although probably not nearly enough). Particularly, about the question of why foundations don’t talk more openly about our mistakes.
While there are a few “good” reasons like protecting grantees, we all know the main explanation comes down to embarrassment and ego. I want to add one more possibility to the literature.
Perhaps foundation staff members don’t know how to fail. I don’t mean that we don’t fail. We fail all the time. I mean that we don’t know how to fail with style. Failing to succeed. With that in mind, I put together a handbook on failing at philanthropy for the Philanthropy News Digest. You can read it here.
In my travels over the past few months I have talked to a number of organizations that are experimenting with online communities. I’ve heard tales of success and tales of failure. Mostly, I’ve heard that building an online community is not a task that should be taken lightly. But take heart. Others have traveled this road before. Read the rest of this entry »
Was interviewed yesterday by Brad Rourke of Mannakee Circle Group in Rockville, Md. for his Public Life Today podcast. We had an interesting discussion about the reluctance of some foundations to wade into the world of social media. You can listen on Brad’s blog. In Brad’s words, Mannakee Circle “helps organizations engage better with the public.”
A few months back, I began a workshop for staff from a variety of foundations by asking them to shout out all of their whiny, cry-baby excuses for not getting involved in social media. The excuses flew at me fast and furious, like so many tranquilizer darts. I don’t have time. It’s too much work. We don’t have the resources. Can’t figure out the return on investment. Senior staff don’t see the value. We’re afraid of losing control. What if people criticize us? My shoes are too tight.
I had about forty-five minutes to convince these people that social media is more than relevant to philanthropy. That it is core to our future. I blogged about the arguments I made for the Philanthropy News Digest. Please take a look.
When Maine Health Access Foundation launched its Fund for the Future initiative in May it sent a request for proposals through its usual channels. Then it added a new twist. It launched a Facebook page to get broader feedback into the process.
Program Officer Len Bartel (left) explains:
- Strong and content, I travel the open road. - Walt Whitman
- Open Road Advisors specializes in helping hospitals, foundations, nonprofits and other organizations navigate the changing world of the Web. Let us put our more than 18 years of experience building major Web sites and delivering great content to work for you. Learn More.
Some Recent Clients
- Einstein Healthcare Network
- Robert Wood Johnson Foundation
- Connecticut Health Foundation
- Commonwealth Fund
- California HealthCare Foundation
- 5 Elements of Successful Email Marketing Design - with examples. bit.ly/2xnJdMt 9 months ago
- Great tips: 6 Psychology-Backed Hacks for Making Engaging Videos bit.ly/2vq3S2w via @HubSpot 10 months ago
- 15 of the Best Email Marketing Campaign Examples You've Ever Seen blog.hubspot.com/marketing/emai… via @hubspot @lkolow 10 months ago
- The Content Marketer’s Guide to Story Structure contentmarketinginstitute.com/2017/07/story-… via @cmicontent 11 months ago
- How to Write Email Newsletters People Open & Act On contentmarketinginstitute.com/2017/06/how-wr… via @cmicontent 11 months ago
- Follow the Open Road on Twitter (@lblumenthal)