Posts Tagged foundations
A few years back, I presented a preliminary dashboard measuring Web activity to an advisory group at the organization where I was working. This was a smart, perceptive and knowledgeable team. I expected lots of questions and some insightful discussion around the conference table where we met late on that cold afternoon. What I didn’t expect was to walk out with a list of indicators three times as long as the one I walked in with. Every metric I posed led to suggestions for more. The suggestions shot off in a thousand directions. By the time the sun had set outside (and in the room), I had learned a painful lesson. While the metrics may vary, there is a logical process to follow that will make creating a dashboard easier. So, to help you avoid similar pain, here is my four-step, never-fail plan to building a social media dashboard. (Your metrics may differ, but the process should work.) Read the rest of this entry »
I was lucky enough to learn from a long list of amazing people during my nearly nine years at the Robert Wood Johnson Foundation. Now that I am on the outside peering back through the glass, it is my turn to pass on some of those lessons, which I collected in a commentary for the Philanthropy News Digest. Consider it one man’s primer on how to be an effective philanthropist, learned the hard way. You can read it here.
I was interviewed a few weeks back by Stephen Linder, interim director of the Institute for Health Policy at the University of Texas School of Public Health, and Richard Austin, senior communication specialist for the Institute. They asked lots of probing questions about social media successes and were particularly curious about the role of public health schools in moving toward this new world. The interview is up as a podcast Read the rest of this entry »
I received two comments from separate blog entries recently that were essentially asking the same question: Can I use social media to develop relationships with foundations?
One was from Joe Waters, director of cause marketing for a Boston hospital and author of the always interesting blog Selfish Giving.
Do you have some examples of HOW foundations are using social media to interact with nonprofits? I work for a hospital and I’m a big advocate for using social media and I want to make the case that being on social media is another way to appeal and communicate with Foundations. These are important to us as we raise most of our money from them!
Moments later, MReiss posed a similar question:
Any thoughts on using social media to start a conversation with foundation and corporate donors (current and/or prospective)?
Can you use social media to develop or improve your relationship with funders? The answer is yes. And no. Read the rest of this entry »
Elizabeth Myung Sook Krause and I were on the same panel at the Grantmakers in Health annual meeting last month, and she began with typical self-deprecating humor.
“Being young and Asian, I know I’m supposed to be good with technology, but I’m really not,” she said, mentioning the decidedly low-tech cell phone she had just replaced. She got a nice laugh, but the truth is—technical or not—she is serving as program officer on the kind of social media project that will shape the new face of philanthropy. And, fittingly, she now possesses a shiny new iPhone.
Krause, a senior program officer for the Connecticut Health Foundation, is overseeing a project to motivate the public to take a stronger interest in the racial and ethnic disparities in health care delivery. What caught my attention is the heavy focus on using social media to complement offline efforts. Read the rest of this entry »
Not the behemoths you see on Animal Planet lounging in the watering holes in Africa with just their warty heads above the mud. I’m talking about a different kind of hippo. I’m talking about the large, wrinkled ladies in flowered bathing suits and freshly poofed hair, who lounge on the steps in public swimming pools. You know the ones. They gather in groups of three or four, gabbing ceaselessly about their grandchildren, the weather, Regis and their next trip to Miami Beach. They don’t like it when the kids get too close or too noisy, and God help you if you accidentally propel a few drops of water toward their cotton-candy hairdos. Read the rest of this entry »
My oldest son was starting to walk. We were upstairs in the tiny house we lived in at the time. My mind wandered for a second, and, before I knew it, he was standing at the top of the stairs with a goofy smile on his face. I ran to catch him, but was too late. He took a big step, and then his chubby body rolled down about 15 carpeted stairs, plopping onto the landing on the first floor. I was right behind trying to catch him, but he stayed just out of reach. Like in the movies, it felt as though it was happening in slow motion. He wasn’t hurt. He was crying, though, and suddenly had a full load in his diaper. I learned an important lesson. Babies (and drunk people) are good fallers because they don’t try to stop themselves. They just go with it. I also learned that a gate at the top of the steps might be a good idea. My son learned a pretty good lesson that day about how stairways work and how that first step can be a doozy. You learn new and useful things every day, especially when you are trying something new—like walking … or social media. Read the rest of this entry »
- Strong and content, I travel the open road. - Walt Whitman
- Open Road Advisors specializes in helping hospitals, foundations, nonprofits and other organizations navigate the changing world of the Web. Let us put our more than 18 years of experience building major Web sites and delivering great content to work for you. Learn More.
Some Recent Clients
- Einstein Healthcare Network
- Robert Wood Johnson Foundation
- Connecticut Health Foundation
- Commonwealth Fund
- California HealthCare Foundation
- How to Write Email Newsletters People Open & Act On contentmarketinginstitute.com/2017/06/how-wr… via @cmicontent 1 day ago
- Great primer: How to Write Catchy Headlines Your Readers Can't Resist blog.hubspot.com/marketing/a-si… via @hubspot @Corey_bos 6 days ago
- Good stuff: The Anatomy of a Perfect Blog Post blog.hubspot.com/marketing/anat… via @hubspot @soph_bern 3 weeks ago
- 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos blog.bufferapp.com/facebook-video via @buffer 3 weeks ago
- Love the @Cerosdotcom blog. Consistently compelling content. How J.J. Abrams Reinvented the Written Word with 'S.' bit.ly/2r4vUgI 1 month ago
- Follow the Open Road on Twitter (@lblumenthal)