Category: Uncategorized
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Social Media in a Disaster
Shortly after the tsunami struck Japan on March 11, the American Red Cross‘ social media team faced a tsunami of its own. The organization is typically mentioned more than 1,500 times a day online. When disaster strikes those numbers rise exponentially, as does the need to get information to the public and coordinate responses. I […]
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Talking Philanthropy
A few months back, fellow consultant Bill Silberg and I began conversations with the smart people at the Foundation Center’s Philanthropy News Digest about creating a series of podcast conversations. No question philanthropy is changing. Foundations are recognizing that they are more than grant makers. They are in the business of driving social change. They are increasingly […]
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Producing Spicy Success on Facebook
Heard a great presentation this morning from an organization that has achieved surprising success on Facebook. It came from Buffalo Wild Wings, a restaurant chain that is gaining recognition on the social network far beyond its position in the industry. The restaurant’s success is a lesson in thoughtful and strategic use of social media that translates […]
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Headed to WOMMA
I’m speaking at the Word of Mouth Marketing Association 2010 Summit in Las Vegas this week. The always interesting Dawn Lacallade of ComBlu and I will be talking about using crowdsourcing to generate and vet innovative ideas. Dawn was community manager at SolarWinds and managed Dell’s IdeaStorm when she was communities and conversations manager at […]
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How to Keep that Experimental Mindset
A month or so ago, I purchased some tea at a health food store that looked pretty tasty. Rasperry-Peach. Nice picture on the box. Cute story about the history of the tea maker. I took it home with visions of a soothing warm cup on cool fall evenings. What a crock. Every painful sip of […]
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The Ultimate, Definitive, Official List of Foundations That Blog
I’ve been working with some foundations recently on a strategy around blogging, and it started me wondering how many other philanthropies have jumped into that world. My search through the Foundation Center’s list of the 100 largest foundations (by assets) uncovered 15 that are blogging, which after several hours of calculating and head scratching I […]
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10 Ways to Get More Readers for Your Blog
A friend and I used to play a sad game, when we met over dinner every few months. We would swap stories, competing to see who had worked the crappiest job or for the worst boss. (The game started while we were both working with a man seething with so much anger that management suggested he […]
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Back on the Open Road
Just a quick update. I’m headed to L.A. on Friday (9/24) to speak on lessons learned from social media at the Epilepsy Foundation of America’s annual meeting. Great group. Hoping to check out the Queen Mary and the Aquarium of the Pacific while I’m there. Then back to L.A. next week (9/29-10/1) for the Communications […]
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