How to extract great blog content from doctors and other experts

Between my years heading social media strategy at the Robert Wood Johnson Foundation and time spent building a boatload of blogs for Philly.com and other organizations, I’ve put in a lot of hours teaching first-time bloggers how to write compelling content.

Researchers. Lawyers. Professors. Patients. Doctors. Lots of doctors. Recruiting them is one challenge. Helping them to deliver content that actually gets read is a whole different ballgame.

With that in mind, I collected my tips and advice in one blog entry that appears on Ragan’s Health Care Communication News today.