Archive for May, 2014

How to extract great blog content from doctors and other experts

Between my years heading social media strategy at the Robert Wood Johnson Foundation and time spent building a boatload of blogs for and other organizations, I’ve put in a lot of hours teaching first-time bloggers how to write compelling content.

Researchers. Lawyers. Professors. Patients. Doctors. Lots of doctors. Recruiting them is one challenge. Helping them to deliver content that actually gets read is a whole different ballgame.

With that in mind, I collected my tips and advice in one blog entry that appears on Ragan’s Health Care Communication News today. Read the rest of this entry »

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