Archive for December, 2011

Fork in the Road

Almost two years ago, I shared with you on this blog that I was leaving the Robert Wood Johnson Foundation after nine years to go out on my own, helping organizations with Web and social media strategy. It has been a great couple of years. I made a host of new friends, had a chance to speak all over the country, tackled several challenging projects, and learned more than I can say. Now, a new adventure has come up to meet me.

I was happily chugging along in my consulting world about a month ago, when an executive recruiter called. It was the second call from a recruiter that day, and one of many over the past several months. This recruiter outlined an opportunity to provide the Philadelphia Media Network, owners of the Philadelphia Inquirer, Daily News and their joint Web site,, with a vision and strategy for health. They wanted someone who could help build an ambitious portal on everything health in Philadelphia. I told the recruiter that sounded interesting. The next thing I knew I was interviewing and listening to the company’s vision. A few days after that, I accepted their offer. As a Philly boy, born and raised, whose first job was as a paperboy delivering the Philadelphia Bulletin, who still has ink in his veins from his early days as a newspaper reporter, how could I not?

Two years ago, heading out on my own, I said that I was nervous and excited at the same time, as I moved into the world of consulting. This time I’m just flat out excited. And once again it feels right.

I’m not sure what will become of this blog, as I dig in on my new position. What I am sure of is that I appreciate all of the help I have received from you, my friends and colleagues. Going forward, you can reach me at my new email address ( You can still follow me on Twitter at @lblumenthal. I hope we can stay in touch.