Lighten Up, Francis

As they move into the less-buttoned-down world of social media, staff at many organizations face an interesting challenge.

Success with social media tools requires that you loosen up a bit, let a little of your personality peek through—even offer a little self-deprecating humor. These are not things that most people are comfortable indulging in as part of their role at work.

I’m here to tell you that it can be done. Foundations and nonprofits can provide a little glimpse behind the scenes, offer some humor, some light-heartedness, even admit they don’t have all the answers, without letting go of their serious missions to make the world a better place.

In a piece for the Communications Network blog, I offered five relatively small steps that can help organizations let their personalities shine through and get more notice in the free-wheeling world of social media.You can read the article here. As for Francis, you can check him out below.