Shortly after the tsunami struck Japan on March 11, the American Red Cross‘ social media team faced a tsunami of its own.
The organization is typically mentioned more than 1,500 times a day online. When disaster strikes those numbers rise exponentially, as does the need to get information to the public and coordinate responses. I spent some time last week during the NTEN 2011 conference in Washington with Wendy Harman, social media manager at the Red Cross, to learn how the organization handles its social networking tools in a time of crisis. You can see the video interview over at the Philanthropy News Digest blog.