Archive for March, 2011
Shortly after the tsunami struck Japan on March 11, the American Red Cross‘ social media team faced a tsunami of its own.
The organization is typically mentioned more than 1,500 times a day online. When disaster strikes those numbers rise exponentially, as does the need to get information to the public and coordinate responses. I spent some time last week during the NTEN 2011 conference in Washington with Wendy Harman, social media manager at the Red Cross, to learn how the organization handles its social networking tools in a time of crisis. You can see the video interview over at the Philanthropy News Digest blog.
No question philanthropy is changing. Foundations are recognizing that they are more than grant makers. They are in the business of driving social change. They are increasingly understanding that communicating the “stories” of their work can be as important as the work itself. Through social media, they are beginning to open their typically closed processes and engage with the field in ways that help them drive change.
Seems like a series of interviews with the people who are driving the change could go a long way toward helping us all understand where the sector is headed. Read the rest of this entry »