Archive for April, 2010
Dear Nonprofit CEO:
I’m happy you’ve decided to launch your own Twitter feed. Thought I would just offer a few pieces of advice.
Here’s the most important thing I can tell you, so I am putting it right up front: Don’t think of your feed as a promotional vehicle for the organization. Think of it as a way to create a direct connection with others who are interested in the same issues. The real power of Twitter comes from the community you are creating with your followers, and the conversation you can have with them. It is about give and take. If your feed is just about turning the spotlight on your organization, it will fail. (Just to be clear, we are talking about your personal Twitter feed. Your organization’s Twitter feed is a different animal with slightly different goals.)
So, given that perspective, what do you tweet about? I’m glad you asked: Read the rest of this entry »