Archive for April, 2010

Dear Nonprofit CEO: About that Twitter feed

Dear Nonprofit CEO:

I’m happy you’ve decided to launch your own Twitter feed. Thought I would just offer a few pieces of advice.

Here’s the most important thing I can tell you, so I am putting it right up front: Don’t think of your feed as a promotional vehicle for the organization. Think of it as a way to create a direct connection with others who are interested in the same issues. The real power of Twitter comes from the community you are creating with your followers, and the conversation you can have with them. It is about give and take. If your feed is just about turning the spotlight on your organization, it will fail. (Just to be clear, we are talking about your personal Twitter feed. Your organization’s Twitter feed is a different animal with slightly different goals.)

So, given that perspective, what do you tweet about? I’m glad you asked: Read the rest of this entry »


Tips on Connecting with Foundations via Social Media

I received two comments from separate blog entries recently that were essentially asking the same question: Can I use social media to develop relationships with foundations?

One was from Joe Waters, director of cause marketing for a Boston hospital and author of the always interesting blog Selfish Giving.

Joe asks:

Do you have some examples of HOW foundations are using social media to interact with nonprofits? I work for a hospital and I’m a big advocate for using social media and I want to make the case that being on social media is another way to appeal and communicate with Foundations. These are important to us as we raise most of our money from them!

Moments later, MReiss posed a similar question:

Any thoughts on using social media to start a conversation with foundation and corporate donors (current and/or prospective)?

Can you use social media to develop or improve your relationship with funders? The answer is yes. And no. Read the rest of this entry »

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Using Social Media to Battle Disparities in Health Care

Elizabeth Myung Sook Krause and I were on the same panel at the Grantmakers in Health annual meeting last month, and she began with typical self-deprecating humor.

“Being young and Asian, I know I’m supposed to be good with technology, but I’m really not,” she said, mentioning the decidedly low-tech cell phone she had just replaced. She got a nice laugh, but the truth is—technical or not—she is serving as program officer on the kind of social media project that will shape the new face of philanthropy. And, fittingly, she now possesses a shiny new iPhone.

Krause, a senior program officer for the Connecticut Health Foundation, is overseeing a project to motivate the public to take a stronger interest in the racial and ethnic disparities in health care delivery. What caught my attention is the heavy focus on using social media to complement offline efforts. Read the rest of this entry »

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