Six Lessons Learned from Launching – and Closing – a Community

In my travels over the past few months I have talked to a number of organizations that are experimenting with online communities. I’ve heard tales of success and tales of failure. Mostly, I’ve heard that building an online community is not a task that should be taken lightly. But take heart. Others have traveled this road before.

Talking About the Challenges for Foundations in Adopting Social Media

Was interviewed yesterday by Brad Rourke of Mannakee Circle Group in Rockville, Md. for his Public Life Today podcast. We had an interesting discussion about the reluctance of some foundations to wade into the world of social media. You can listen on Brad’s blog. In Brad’s words, Mannakee Circle “helps organizations engage better with the public.”

Why Foundations Need to Embrace Social Media

A few months back, I began a workshop for staff from a variety of foundations by asking them to shout out all of their whiny, cry-baby excuses for not getting involved in social media. The excuses flew at me fast and furious, like so many tranquilizer darts. I don’t have time. It’s too much work. We don’t have the resources. Can’t figure out the return on investment. Senior staff don’t see the value. We’re afraid of losing control. What if people criticize us? My shoes are too tight.

I had about forty-five minutes to convince these people that social media is more than relevant to philanthropy. That it is core to our future. I blogged about the arguments I made for the Philanthropy News Digest. Please take a look.

Need Wider Feedback on Grant Proposals? Try Facebook

When Maine Health Access Foundation launched its Fund for the Future initiative in May it sent a request for proposals through its usual channels. Then it added a new twist. It launched a Facebook page to get  broader feedback into the process.

Program Officer Len Bartel (left) explains:

Knight Foundation Looking for Social Media Superstar

I noticed the other day that the John S. and James L. Knight Foundation in Miami is looking for a community manager. There aren’t too many major private foundations that have embraced the need for a community manager, yet, so I gave their V.P. Communications Marc Fest (left) a quick call to find out more.

Go Ahead, Jump In Already

I’ll be the first to admit that when we launched a Twitter feed for the Robert Wood Johnson Foundation last December, we had no strategy and little idea of what we were getting into. In the words of my Aunt Winnifred – the one with an unexplained scar from a knife fight on the side of her face—we had less sense of direction than a headless man on a Tilt-a-Whirl.