Posts Tagged social media
In my travels over the past few months I have talked to a number of organizations that are experimenting with online communities. I’ve heard tales of success and tales of failure. Mostly, I’ve heard that building an online community is not a task that should be taken lightly. But take heart. Others have traveled this road before. Read the rest of this entry »
Was interviewed yesterday by Brad Rourke of Mannakee Circle Group in Rockville, Md. for his Public Life Today podcast. We had an interesting discussion about the reluctance of some foundations to wade into the world of social media. You can listen on Brad’s blog. In Brad’s words, Mannakee Circle “helps organizations engage better with the public.”
A few months back, I began a workshop for staff from a variety of foundations by asking them to shout out all of their whiny, cry-baby excuses for not getting involved in social media. The excuses flew at me fast and furious, like so many tranquilizer darts. I don’t have time. It’s too much work. We don’t have the resources. Can’t figure out the return on investment. Senior staff don’t see the value. We’re afraid of losing control. What if people criticize us? My shoes are too tight.
I had about forty-five minutes to convince these people that social media is more than relevant to philanthropy. That it is core to our future. I blogged about the arguments I made for the Philanthropy News Digest. Please take a look.
When Maine Health Access Foundation launched its Fund for the Future initiative in May it sent a request for proposals through its usual channels. Then it added a new twist. It launched a Facebook page to get broader feedback into the process.
Program Officer Len Bartel (left) explains:
I noticed the other day that the John S. and James L. Knight Foundation in Miami is looking for a community manager. There aren’t too many major private foundations that have embraced the need for a community manager, yet, so I gave their V.P. Communications Marc Fest (left) a quick call to find out more.
I’ll be the first to admit that when we launched a Twitter feed for the Robert Wood Johnson Foundation last December, we had no strategy and little idea of what we were getting into. In the words of my Aunt Winnifred – the one with an unexplained scar from a knife fight on the side of her face—we had less sense of direction than a headless man on a Tilt-a-Whirl.
- Strong and content, I travel the open road. - Walt Whitman
- Open Road Advisors specializes in helping hospitals, foundations, nonprofits, corporations and other organizations navigate the changing world of the Web. Let us put our more than 17 years of experience building major Web sites and social media initiatives to work for you. Learn More.
Some Recent Clients
- Einstein Healthcare Network
- Robert Wood Johnson Foundation
- Connecticut Health Foundation
- Commonwealth Fund
- California HealthCare Foundation
- Follow the Open Road on Twitter (@lblumenthal)
- What smart companies do before jumping into social media bit.ly/ZCgkmW via @SBoSM 1 month ago
- Why customers follow brands on social media bit.ly/YOLyI7 via @SBOSM 1 month ago
- 29 Blogging Business Survival Tips bit.ly/XEu2FL via @chrisgarrett 2 months ago
- Is Facebook a matter of life or death? For hospitals, yes. tinyurl.com/ctoudbg via @crttanaka 2 months ago
- The Ultimate Status Check For Social Media Monitoring bit.ly/Y5Fdra via @smxplorer 2 months ago